Humboldt Apothecary

Humboldt Apothecary

Humboldt Apothecary is a cannabis tincture company run by two women herbalists. We had been creating content for their social media for about a year when they approached us to do a re-brand. They wanted their products to be accessible for new cannabis consumers, and the idea was to make the packaging look and feel like something you would find in your mom’s kitchen cabinet, while being as minimal and clean as possible. We worked on branding, packaging design, art direction, website creative direction, and styled product photography. Today their award-winning products are sold in over 200 California dispensaries.

Design production assistance and website by Graphic Heart. Photography and co-art direction by Michael Newsted. Poetry by Jacqueline Suskin.